Began my fourth, and final, year of uni which has brought along more change than I bargained for in the form of a new studio and new tutors. Unfortunate, but not entirely unsurprising. It did lead to a seemingly all-round period of adjustment that I know I didn't account for in my naively meticulous timetable, and subsequently didn't jump to work as quickly as I had hoped.
When I did get cracking though, I began work on an HMV project in which I aimed to campaign music lovers to support the physicality of the store over online. (Tangent; I just sneezed. It's kind of bizarre how different they can sound from person to person. It's like an inconvenient - but satisfying - burst of personality through your face. My Dad, for instance, has a theatrical-borderlining-obnoxiously loud one that commands attention, go figure.) Anyways, after weighing my options, I decided to not pursue said project when it became apparent that it wasn't as strong as I initially thought. Admitting defeat isn't a strength, but sometimes cutting your losses is the wisest move. Instead, I skipped to working on Orange Wednesdays, my second intended project which has been much more fruitful (pun semi intended).
False starts aside, I began my third placement last week at Whitespace in Edinburgh. It has put my uni projects on hold at a busy time, but it's been worth it. I was lucky enough to be assigned to working on next years Edinburgh Fringe which has been the perfect project really. I actually chose to pursue the agency after seeing their work with Johanna Basford on 2010's Fringe campaign, so it's fittingly come full circle. Can't divulge anything further, but it's pretty exciting.
That's that.
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