the fear.

Just less than a month to go before everything has to be finished, handed in, degree show set up and uni is over. Expletive. Whilst I would definitely say the pressure has been on these past few weeks, I don't think "THE FEAR" will kick in until I walk into the first year hall, the venue of our degree show and the last hurdle. Or maybe it'll be tomorrow with a meeting that'll run through the protocol of the coming weeks.

Anyway, enough of that. One of my recent projects was a Levi's campaign. It kind of split itself into two directions; one a typographic experiment using the lasercutter and denim, the other a more commercial translation. This is one of the results:

Originally intended to be a clean, bright design etched into denim, it developed into a grungy, worn piece of typography which I actually think fits the context better. It looks 'lived out', achieved by distressing the  lasercut surface of the text.

abc.

"Why is the alphabet in that order? Is it because of that song? The guy who wrote that song wrote everything."

This is another re-visted first year piece. It began with rearranging the alphabet in order of usage, and developed into this abstracted typographic piece. This was my first venture into using photoshop in such a way, and I'm pretty pleased with the result. Room for improvement, as always.