#GoHomo

As a creative grad, I naturally filled out countless copy tests/applications that featured pretty oddball questions. One of which asked to create a campaign to convince a straight person to be gay.

Challenge accepted.

I created #GoHomo, a campaign that focuses on the advantages of same-sex relationships over mixed, spun toward promoting respect - and a degree of desirability - for gay and lesbian people on behalf of the charity Stonewall. Taking inspiration from the popular slang term "no homo" (meaning "not in a gay way"), #GoHomo is a positive declaration of what people would "go gay for".

By cheekily uniting genders in a battle of the sexes, the campaign calls for people to Tweet their responses of what they would #GoHomo for - whether it be the drawbacks of the opposite sex or the benefits of same sex. The approach unifies gay and straight men as well as lesbian and straight women (typically the pairings which can clash) rather than further alienating sexualities by highlighting differences.