This week saw Stage 4 Communication Design exhibit our Interim Show, an opportunity for the external examiner to get a glimpse of our work and to speak with us ahead of our final submission and degree show in June (!).
Didn't get much of an opportunity to properly look at everyone's display (it was only up for a few days) but there was some great stuff. I felt it was pulled out of the bag, and Vis/Com shone in particular. Well, naturally.
I chose to display a selection of concept development from my self-initiated brief to create a print media campaign that promotes and strengthens the relationship Orange has with film (through 'Orange Wednesdays' which offers 2-for-1 cinema tickets, 'Film To Go' that provides a free film rental on iTunes every Thursday, and sponsoring the BAFTA's). My solution was an all-encompassing and to-the-point idea: "See Film Through Us". The copy led to exploring various methods of visualising the concept, ranging from literal to more abstract, including experimentation of opacity both digitally and through tactile material.
At the moment the project is evolving into a different and - I think - more effective direction, but is somewhat being put on the back burner for now as D&AD and YCN deadlines loom closer (March!). I've undertaken two briefs from the former; to illustrate a Little White Lies cover for the film Black Swan, and create a 21st century whisky brand for Design Bridge that defies tradition and appeals to the typically elusive international female market. As for YCN, the briefs I've begun working on include; creating a campaign to encourage the young to like Heinz Salad Cream again, another campaign to promote The Independent's 'i' supplement to students, re-design the Graze packaging, and if I have time I'd like to work on a campaign for Feel Good Drinks too.
I have ideas in place for all of the above, it's now simply a case of implementing them. Shall certainly be a challenge, but I like to push myself and I want to get used to more intense, quick turnarounds that'll be standard in industry. March to June isn't going to be any more relaxed either, with the further projects planned (including Levi's and Pretty Polly) in addition to finishing off anything else if required.
Oh, there's also the Creative Star Student Awards which I need to get on with.
All systems go.
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