So, it's 2012 now. That was quick. 2011 has certainly flown by and it's mental to think we're half way through our final degree year already. Not long now.
I'd say that a lot of progress was made in 2011, primarily in the form of industry experience; from the branding work at Hamlin Daniels, to experiencing a large scale advertising agency at BMB, to contributing to next years Edinburgh Fringe Festival campaign at Whitespace. All invaluable, enjoyable and confirmed without a doubt that I'm pursuing the right path. I learnt a lot and met some great people along the way.
University wise, the slightly more naive and relaxed days of 3rd year are but a distant memory. 4th year is overcast with the exciting yet ominous reality of graduating and entering the real world. This semester has been somewhat stop and go with placement interruption, dissertation distraction and an initial project false start, but I have two solid projects approaching completion and a few more on the go, industry experience under my belt and a well received essay draft to show for it. Not as productive as I'd have hoped, but on track.
2012, for me, is full of goals. Thought it might be helpful to write them down.
1. Achieve at least a B on my dissertation. I'd die of shock with an A.
2. As always, aim for a first-class honours. No point in not.
3. Enter as many D&AD and YCN briefs as I can. I think there's about 10 that I have my eye on.
4. Time permitting, I'd like to enter the Penguin Design Awards too.
5. Get a collaborative project on the go.
6. Put on a degree show that I can be proud of.
7. Get more familiar with InDesign.
8. Sort out at least two more work placements. Realistically, I don't think I can afford to lose any more time during semester, so they'll need to take place during summer. I have my eyes set on a few agencies.
9. New Blood. Make the most of it.
10. Be better.
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