"We succeed together."
I chose to visualise the theme through unconventional protagonists: ants. Despite their shortcomings as a species, they demonstrate extraordinary strength in teamwork – each individual helping the next harmoniously, striving toward achieving a common goal to benefit all. In this illustration, amongst the urban jungle, the ants are carrying various ‘currency leaves’ – representing that not only must we aim to support our own, domestic, community and economy, but also work together in order to succeed in a broader, international, sense. The aesthetic is stylised yet simplistic to retain focus on the message, whilst the colour palette is reminiscent of the brand identity of Lloyds TSB, both elements designed to propose a cohesive contribution toward a possible advertising campaign.
"We make it simple."
To visualise this theme, I chose to reference ‘connect the dot’ illustrations as they demonstrate image making in a very simplistic way – a method that could aid anyone, regardless of ability, in creating the desired pictorial outcome. Using a ‘pound sign’ as the structure in this piece, the metaphor is reiterated by visualising that Lloyds TSB make the topic of ‘money’ simple for its customers and clients. To elaborate further, the figure on the ladder has already begun to connect the dots, coaxing you to formulate the rest of the picture. The surrounding abstracted, formal environment acts as juxtaposition toward the seemingly infantile content within the ornate frame - reiterating that one need not be an accomplished artist to draw the picture, and likewise; one need not be skilled at numbers to bank with Lloyds TSB as they make the process simple for their clients and customers.
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